Astaria Medical is a medical startup company creating a urinary catheter add-on device to help prevent the most frequent healthcare associated infection known as a Catheter-Associated Urinary Tract Infection (CAUTI).
Customer Problem: CAUTIs are one of the largest healthcare challenges. They result from urinary catheter use and are a significant challenge to patients and doctors, representing a major healthcare burden. Between 15-25% of hospitalized patients receive a urinary catheter during their stay, putting them at risk for a CAUTI, which leads to an increased use of antibiotics, increased patient length of stay, and more than 13,000 CAUTI attributable deaths annually. CAUTIs also cost health care systems an additional $400-500 million annually.
Our Solution: An add-on device that will reduce Catheter Associated Urinary Tract Infections by continuously killing harmful bacteria using light systems.
SALES AND MARKETING
Target Market:
- Indwelling catheter patients
- Patients living in long-term care
- Patients living in hospitals
- Patients living at home
Sales Channels:
- Group Purchasing Organizations
- Healthcare Administrators
- Long-term Care Center Managers
- Caregivers
Note: Astaria Medical first started under the name “Project Starfish”
